Root7 was initially set up to provide clients with innovative solutions using IT, web technologies and online marketing which strengthen their existing business structure and aggressively open up automated sales channels. Back in 2009 this didn;t work.
Rt7 (Root7) was launched as a web development and systems integration company in 2000. This limited liability company was split up in 2002 and at that stage Robert Laughton continued with the name and company.
Rt7 PTY Ltd was set up in 2012 in Cape Town Africa to act as the holding company for our growth into the Southern Africa market. We have developed a strong brand for South Africa around drinking water products – www.drinkingwaters.co.za and are developing sales channels for products that we sell in Europe under the brand Root7.
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